Qifan is a Strategic & Experience designer, graduated from Royal College of Art & Imperial College London. He specializes in strategic design and experience design in order to pursue the business success. He believes in data-driven approach in business design and innovation. Meanwhile, he has strong passions and much practice in user centered research/design/ prototyping. Qifan enjoys working with people across science, engineering and business to humanise technology and bring the value to customers and society.